Takealot Optimises Digital Advertising Sales with Salesforce and ADvendio Integration
Takealot, South Africa’s leading e-commerce retailer, partnered with us to revolutionise their supplier onboarding process using Salesforce Sales Cloud - Enterprise Edition. We streamlined their operations by capturing essential supplier information and automating status updates, creating a standardised and efficient process. Custom solutions, including buyable SKUs and a point-based system for tracking supplier performance, further enhanced their ability to manage and reward contributions. These improvements have enabled Takealot to build stronger supplier relationships, support their expanding operations, and maintain their leadership in the market, driving continued growth and customer success.
Enhancing Digital Advertising Sales Processes
Takealot had already implemented ADvendio but wanted to take their advertising sales processes to the next level. We began by analysing their existing processes and unique requirements, devising a strategy to enrich, improve, and automate their advertising sales workflows using ADvendio. The integration of ADvendio with Salesforce was seamless, ensuring smooth data flow between the systems.
Custom Workflows for Streamlined Operations
Leveraging Salesforce’s capabilities, we implemented custom workflows specifically tailored to Takealot’s needs, streamlining the campaign booking process on their website. These custom workflows enhanced visibility into customer interactions, improved forecasting accuracy, and expedited campaign approval times for the sales team.
Achieving Operational Efficiency and Growth
Within just two months, we successfully optimised Takealot’s digital advertising sales processes. The collaboration resulted in a streamlined and efficient digital sales division, with automated processes that allow the team to focus on nurturing customer relationships and driving revenue growth. By integrating Salesforce and ADvendio, Takealot can now make data-driven decisions and deliver exceptional advertising solutions to their suppliers.
The successful optimisation of Takealot’s advertising sales processes not only improved operational efficiency but also positioned them to continue driving growth in the competitive digital advertising landscape.
Salesforce
ADvendio